{"id":329,"date":"2019-09-23T16:21:32","date_gmt":"2019-09-23T08:21:32","guid":{"rendered":"http:\/\/www.aclechina.com\/?p=329"},"modified":"2022-10-31T11:19:39","modified_gmt":"2022-10-31T03:19:39","slug":"shanghai-shake-up-redesigning-a-future-for-leather","status":"publish","type":"post","link":"https:\/\/www.aclechina.com\/en\/shanghai-shake-up-redesigning-a-future-for-leather\/","title":{"rendered":"Shanghai Shake Up: Redesigning a Future for Leather"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329\" class=\"elementor elementor-329\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-96d2d71 e-flex e-con-boxed e-con e-parent\" data-id=\"96d2d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05f966c elementor-widget elementor-widget-spacer\" data-id=\"05f966c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-998dd8c e-flex e-con-boxed e-con e-child\" data-id=\"998dd8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddcadcb elementor-widget elementor-widget-text-editor\" data-id=\"ddcadcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>23 September 2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3aa64a elementor-widget elementor-widget-heading\" data-id=\"e3aa64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shanghai Shake Up: Redesigning a Future for Leather<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d370fc elementor-widget elementor-widget-text-editor\" data-id=\"2d370fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innovation in tanning, marketing that\u2019s better targeted to younger demographics and a more responsive and creative approach to customers \u2013 these are among the critical points raised during the 2019 Shanghai Shake-up during ACLE in September, \u201cRedesigning a Future for Leather\u201d. The event featured two panels, one focused on How to Transform the Role of the Tanner and the second on Why Aren\u2019t Designers Using Leather?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d88ea4 elementor-widget elementor-widget-image\" data-id=\"0d88ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aclechina.com\/wp-content\/uploads\/2022\/09\/47374683_20190904154450_201957_50860371_GUO02479_1.jpg\" title=\"47374683_20190904154450_201957_50860371_GUO02479_1\" alt=\"47374683_20190904154450_201957_50860371_GUO02479_1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d587c1 elementor-widget elementor-widget-text-editor\" data-id=\"5d587c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As traditional leather struggles to hold onto its market, tanners will have to abandon the production of commodity leather and innovate to not only survive, but thrive. Jeanete Jost Collet, owner of Jost &amp; Collet Consultancy, presented strategies for tanners on how they should approach innovation, as well as why it\u2019s critical. Many of her points were echoed by Zhao Ziling, General Manager and Technical Director of Fenice Leather Technology, who also enumerated the ways that his tannery is developing and setting into motion new approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245d1f4 elementor-widget elementor-widget-image\" data-id=\"245d1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"776\" height=\"518\" src=\"https:\/\/www.aclechina.com\/wp-content\/uploads\/2022\/09\/ship.jpg\" class=\"attachment-large size-large wp-image-333\" alt=\"\" srcset=\"https:\/\/www.aclechina.com\/wp-content\/uploads\/2022\/09\/ship.jpg 776w, https:\/\/www.aclechina.com\/wp-content\/uploads\/2022\/09\/ship-300x200.jpg 300w, https:\/\/www.aclechina.com\/wp-content\/uploads\/2022\/09\/ship-768x513.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fce64 elementor-widget elementor-widget-text-editor\" data-id=\"46fce64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Turning to designers and leather, the second panel looked at what factors are preventing them from using more of it. From the footwear perspective, Kerry Brozyna, vice president and general manager of Wolverine Leather and Materials Sourcing at Wolverine Worldwide, presented the results of a survey of their brand designers regarding what elements are most important to them. \u201cDesigners want to work with suppliers who understand their brand\u2019s specific needs,\u201d Brozyna said, emphasizing that responsiveness to customers is critical for suppliers.<\/p><p>Marketing is also key, as Jacopo Pesavento managing partner of Branding Records in Hong Kong, stressed. One of the criticisms of leather marketing found online is that in most cases, it is very dated and out of touch with today\u2019s younger consumers. Further, Orietta Pelizzari of Mattori Studio, Ashley Li Nan, founder of the Yijin Fashion Design Centre and Emma Zhang, founder of Beijing Leadership consulting, presented the fashion designer\u2019s perspective on using leather, with Pelizzari summing it all up by saying this: <strong>Designers aren\u2019t going to use leather just because they like it as a material. They will use it because it is the right material to tell the story they want to convey with their collections.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-492a001 e-flex e-con-boxed e-con e-parent\" data-id=\"492a001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>23 September 2019 Shanghai Shake Up: Redesigning a Future for Leather Innovation in tanning, marketing that\u2019s better targeted to younger demographics and a more responsive and creative approach to customers \u2013 these are among the critical points raised during the 2019 Shanghai Shake-up during ACLE in September, \u201cRedesigning a Future for Leather\u201d. The event featured [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fairnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shanghai Shake Up: Redesigning a Future for Leather - ACLE Leather Fair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aclechina.com\/en\/shanghai-shake-up-redesigning-a-future-for-leather\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shanghai Shake Up: Redesigning a Future for Leather - ACLE Leather Fair\" \/>\n<meta property=\"og:description\" content=\"23 September 2019 Shanghai Shake Up: Redesigning a Future for Leather Innovation in tanning, marketing that\u2019s better targeted to younger demographics and a more responsive and creative approach to customers \u2013 these are among the critical points raised during the 2019 Shanghai Shake-up during ACLE in September, \u201cRedesigning a Future for Leather\u201d. 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